What if I lose or replace my phone or my object?

Your profile lives in your account, not in the object, so nothing is lost.

• Lost or stolen object? Deactivate it first. In your account, under the object on your profile card, use "Lost it? Deactivate". The object stops opening anything immediately: whoever scans it sees the page of a non-activated object, none of your information. This is permanent and only affects that one object. Then order a new one and it links to the same profile. Your information carries over untouched.
• New phone? Your profile does not change at all. Only the badge is stuck to a phone, so that is the only case where you order a replacement badge for the new one. A card and a keychain simply move with you. If the old phone is gone with the badge on it, deactivate that badge as above.

This is also the argument for carrying more than one object: if your phone is destroyed in the accident, the card in your wallet still opens the same profile. See which one to pick.